Social Media – Is it important for manufacturers?

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Social media

Studies show that many manufacturing companies still prefer to use traditional marketing techniques such as networking, trade shows and advertising to connect with their clients. However many companies still having misgivings when it comes to social media, believing it has no value in the business to business marketplace. Traditional marketing definitely has its place and […]

Social Media – It’s not all about the numbers

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SEO the key players

Here at Bluehoop Digital we have lost count of the amount of times we hear business owners saying  “ I have thousands of followers on social media” which is all well and good and pretty easy to achieve BUT… how many of those followers will actually be interested in the services or products provided by […]

5 Simple steps to manage customer complaints on social media.

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Customer complaint

Deny everything – admit nothing – blame someone else… not quite what we’d advocate when dealing with a customer complaint. No business, brand or product gets everything right all the time and negative word of mouth happens. Customers are increasingly using  social media as a  tool to get their voice heard. If someone does post […]

What is Social Media

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SEO the key players

Social Media in a business context involves interacting with customers by sharing news, offers, videos and images for marketing reasons. Having a strong identity in Social Media has become a must for anyone trying to run an online business.  Potential customers use social media as a way of validating your services, your philosophy and authority […]

Using Twitter in Your Business


Before you start Using Twitter effectively as a business tool will come with practice. But there are some key things to keep in mind from the outset: Everything you say is public (unless you use the “Direct Message” function to communicate privately with someone in your network). You only have up to 140 characters to […]

Optimising your LinkedIn profile


Why use LinkedIn? With more than 85 million members in more than 200 countries, LinkedIn is a professional social network worth using, understanding and optimising. After you’ve covered the basics of setting up your LinkedIn presence, features including recommendations, applications and LinkedIn Answers can add value to your profile. Many of these highly useful features, […]

Getting started with Twitter

Using twitter to promote your business     Twitter is a free online ‘micro-blogging’ platform that enables you to send punchy messages (‘tweets’) to other Twitter users. Messages are limited to just 140 characters and can be read by anybody else on Twitter (depending on your settings), even if they are initially directed at members […]

Google Places and your business

Google Places

Getting into Google Places So, you’ve got a shiny new website that looks the business. All you need to do now is sit back and wait for the orders to roll in, right? Well no, not quite. You’ve got to give Google a compelling reason to return your website when someone searches for the phrases […]