Why you should be using emotion as a marketing tool

Using emotion as a marketing tool

In a B2C (business to consumer) context, emotion is a reliable and staple facet for the vast majority of marketing campaigns. Think of the host of purchasing decisions that are made on the back of an emotional trigger – buying a family home, buying a family car, a family pet or holiday, insurance for your home, pet, holiday, life… I could go on. So what about using emotion in business to business marketing?

Why you should be thinking about digital marketing for your manufacturing company in 2018

Why you should be thinking about digital marketing for your manufacturing company in 2018

Manufacturing companies have, historically managed to avoid the need to promote themselves online. That time is most definitely now over, and where some companies have struggled to find a foothold in the maelstrom of jostling competitors, others have thrived…