Don’t step on one of Google’s landmines when managing your Google ads!

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Google Ads - Default Settings

Here are a few sneaky tweaks Google makes that might impact your budget without you even realising it.  As you might or might not know, Google makes most of its money from ads, and understanding how they do this can help you make informed decisions. Listed below are 3 subtle tactics Google uses to influence […]

Google Ads – Performance Max or Standard Shopping?

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Google Analytics

Are you considering selling your products online: Google Ads – Performance Max or Standard Shopping? It’s not just one or the other. Know the differences, set a budget and follow the data. Look at your main options Standard Shopping + Search – Old School Feed-Only Performance Max – Hack Full-Build Performance Max – New Kid […]