How to keep your website up to date

Keeping your website up to date

Your website is one of the most powerful marketing tools at your disposal, providing you with a uniquely independent way to market your company. How to keep your website up to date is relatively simple but never easy, it takes time and lots of effort. Here are some straightforward ways to keep your website up to date, your content fresh and your audience engaged.

SEO Vs PPC

Would you choose Search Engine Optimisation or Pay Per Click

Why you should be using emotion as a marketing tool

Using emotion as a marketing tool

In a B2C (business to consumer) context, emotion is a reliable and staple facet for the vast majority of marketing campaigns. Think of the host of purchasing decisions that are made on the back of an emotional trigger – buying a family home, buying a family car, a family pet or holiday, insurance for your home, pet, holiday, life… I could go on. So what about using emotion in business to business marketing?

Why you should be thinking about digital marketing for your manufacturing company in 2018

Why you should be thinking about digital marketing for your manufacturing company in 2018

Manufacturing companies have, historically managed to avoid the need to promote themselves online. That time is most definitely now over, and where some companies have struggled to find a foothold in the maelstrom of jostling competitors, others have thrived…

Which tool should you be using for keyword research?

Keyword research tool image

The general opinion of keyword research is that it must be a long, laborious task. And that those poor souls set to embark upon a new campaign must flit from website to desktop application to spreadsheet, leapfrogging their way to an extensively useless keyword list, topped with a juicy headache. We’d like to reassure you that this need not be so, there is a keyword research tool out there for you too.

Can you keep a .EU domain after Brexit?

Can you keep a .EU domain after Brexit?

Before we all start panicking that UK registrants of .eu domain names will lose them after Brexit, it’s best to remember that it’s all a LITTLE while off yet. But it’s not too far away, (writing this in early April 2018), so it’s best to keep an ear to the ground if you’ve got a .eu domain name as a UK registrant.

Manufacturing your reputation online

How to manage your reputation online

As a manufacturing company, your ultimate aim is to increase your company’s sales. Traditionally your product, reputation and existing customer word-of-mouth plays a huge role in driving your existing and future sales, but what other options are there to help maximise your revenue? Reliable and effective marketing strategies from Bluehoop Digital Here at Bluehoop Digital, […]

Bluehoop becomes part of the Government’s G-Cloud framework

Uk Government G-Cloud Services

We’re delighted to announce that we’ve been selected from amongst hundreds of other web design companies to provide digital services to the Government as part of the latest G-Cloud framework, G-Cloud. The G-Cloud framework is a pre-approved list of suppliers that offer digital and cloud services via an online portal. The new G-Cloud7 format is the […]