Using SEMrush for keyword research

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How to keep your website up to date

Keeping your website up to date

Your website is one of the most powerful marketing tools at your disposal, providing you with a uniquely independent way to market your company. How to keep your website up to date is relatively simple but never easy, it takes time and lots of effort. Here are some straightforward ways to keep your website up to date, your content fresh and your audience engaged.

SEO Vs PPC

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Would you choose Search Engine Optimisation or Pay Per Click

Why you should be using emotion as a marketing tool

Using emotion as a marketing tool

In a B2C (business to consumer) context, emotion is a reliable and staple facet for the vast majority of marketing campaigns. Think of the host of purchasing decisions that are made on the back of an emotional trigger – buying a family home, buying a family car, a family pet or holiday, insurance for your home, pet, holiday, life… I could go on. So what about using emotion in business to business marketing?