Which tool should you be using for keyword research?

Keyword research tool image

The general opinion of keyword research is that it must be a long, laborious task. And that those poor souls set to embark upon a new campaign must flit from website to desktop application to spreadsheet, leapfrogging their way to an extensively useless keyword list, topped with a juicy headache. We’d like to reassure you that this need not be so, there is a keyword research tool out there for you too.

Can you keep a .EU domain after Brexit?

Before we all start panicking that UK registrants of .eu domain names will lose them after Brexit, it’s best to remember that it’s all a LITTLE while off yet. But it’s not too far away, (writing this in early April 2018), so it’s best to keep an ear to the ground if you’ve got a .eu domain name as a UK registrant.

Manufacturing your reputation online

As a manufacturing company, your ultimate aim is to increase your company’s sales. Traditionally your product, reputation and existing customer word-of-mouth plays a huge role in driving your existing and future sales, but what other options are there to help maximise your revenue? Reliable and effective marketing strategies from Bluehoop Digital Here at Bluehoop Digital, […]

Bluehoop becomes part of the Government’s G-Cloud framework

Uk Government G-Cloud Services

We’re delighted to announce that we’ve been selected from amongst hundreds of other web design companies to provide digital services to the Government as part of the latest G-Cloud framework, G-Cloud. The G-Cloud framework is a pre-approved list of suppliers that offer digital and cloud services via an online portal. The new G-Cloud7 format is the […]

Choosing the Right Keywords for your Business

Choosing the right keywords

Whilst the overarching aim of Search Engine Optimisation (SEO) is to make your website more visible through search engines, this objective probably needs a further qualification. The best SEO practice will be the approach that puts your website in front of the right people for your business. Choosing the right keywords plays a definitive role […]

Digital marketing for manufacturers

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Digital Marketing for Manufacturers

Why manufacturers should embrace the internet Advertising and marketing have been with us in the UK since the dawn of the industrial revolution, when manufacturers recognised the need to create a demand for their products. So Josiah Wedgewood advertised his pottery to the middle class masses by word of mouth, newspapers came along and displayed […]

New website for Spectrum Community Health

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Spectrum Health Website Design

We’re delighted to announce the launch of the brand new website we’ve designed for Spectrum Community Health CIC. Spectrum Health is a not for profit organisation that delivers a range of community and offender healthcare services on behalf of the NHS, Local Authority Public Health services and a number of other partners. Spectrum Health wanted […]

A bespoke online fit-out for countrywear retailer

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Website design for ecommerce

In just a couple of years’ time one of Yorkshire’s oldest retailers -Eric Spencer Menswear & Countrywear – will be celebrating its 70th anniversary of trading and although Eric Spencer opened it’s for the first time back in the 1940s, this long-established favourite of the Yorkshire’s retail scene is moving with the times thanks to […]

Website design for marketing your business

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Website Design for Marketing your Business

Many businesses make the mistake of assuming that having any-old website will attract new business and bring customers in.  However, a poorly designed website which lacks good-quality content will do little to promote your business and help you build the trust and reputation of your company brand. Your website should be thought of one of the most important […]

How to improve your business ranking in Google

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Local SEO company

SEO – or search engine optimisation – is the name for a range of digital marketing techniques which can be used to improve your business website’s rankings on Google. Here at Bluehoop we often use SEO as part of our client’s wider online marketing strategy simply because SEO nearly always delivers the greatest long-term return on investment. […]