How to improve your website ranking: 16 free SEO tools
If you set a date range to ‘last month’ and then compare it to the ‘Previous period’ you will see a month to month comparison of website conversions from a search.
Remember that with this report, if someone found your website initially through Organic Search and then returned later and converted, they won’t show in the Organic Search stats. Use this report to look for improvements in conversions resulting from your digital marketing efforts.
For digital marketing people with a love of statistics, the insights that are available from Google Analytics can easily absorb you hour after hour! If you don’t use Google Analytics on your website, why not add it now and have a play?
Delve a little deeper into Search Console and you can start looking for new search opportunities by finding keywords with lots of impressions but a low click through rate. You can then start work on improving your search engine presence for these search terms so that more people visit your website.
Armed with this information, it’s important to plan ahead to achieve high rankings for these time periods (and maybe to also co-ordinate any paid ad campaigns for these time periods too).