Has Google Ads Got You Scratching Your Head?

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Google Ads Common Mistakes

  Running Google Ads can be a mystery, especially when clicks aren’t turning into what you hoped. You start upping your budget, changing your ads and adding more and more complexity to your campaigns. You might be surprised to learn that it may not be your ads. With this in mind, we’ve listed below a […]

Negative keywords – The unsung heroes of any Google Ads Campaign.

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Often underestimated, negative keywords can significantly enhance the effectiveness of your Google Ads campaigns and should be viewed as your not so secret, secret power! Most people spend a lot of time thinking of search keywords both long tail and short tail and ignore the simplicity of excluding terms that you just don’t want your […]

Google Ads – Performance Max or Standard Shopping?

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Are you considering selling your products online: Google Ads – Performance Max or Standard Shopping? It’s not just one or the other. Know the differences, set a budget and follow the data. Look at your main options Standard Shopping + Search – Old School Feed-Only Performance Max – Hack Full-Build Performance Max – New Kid […]

Digital Marketing for Manufacturers

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Digital Marketing for Manufacturers

Why manufacturers should embrace the internet Advertising and marketing have been with us in the UK since the dawn of the industrial revolution, when manufacturers recognised the need to create a demand for their products. So Josiah Wedgewood advertised his pottery to the middle class masses by word of mouth, newspapers came along and displayed […]

New website for Spectrum Community Health

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Spectrum Health Website Design

We’re delighted to announce the launch of the brand new website we’ve designed for Spectrum Community Health CIC. Spectrum Health is a not for profit organisation that delivers a range of community and offender healthcare services on behalf of the NHS, Local Authority Public Health services and a number of other partners. Spectrum Health wanted […]

How to improve your business ranking in Google

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Local SEO company

SEO – or search engine optimisation – is the name for a range of digital marketing techniques which can be used to improve your business website’s rankings on Google. Here at Bluehoop we often use SEO as part of our client’s wider online marketing strategy simply because SEO nearly always delivers the greatest long-term return on investment. […]