Web design & digital marketing case study

Dovetail Divorce

Dovetail Divorce Solutions are a team of collaborative family lawyers and divorce professionals based across the north of England who help couples find an amicable, collaborative route to divorce by offering emotional, financial and legal support.

Web design and client research

We undertook extensive market research to deliver valuable market information to Dovetail. This provided detailed insight into their target customer group as well as provided clarity about the messages that their new website needed to convey.  The research also helped to inform the web design process.

Dovetail wanted to refresh the look of their website to include additional, informative content whilst also making the site user-friendly and simple to navigate.

By using an informed approach to the web design process we delivered a website that is highly targeted to customers and helps to give them a market advantage.

The new website is designed to provide clear and concise information information about their services in a way that avoids off-putting ‘information overload’ that is seen on some websites.


Bluehoop Digital write and upload weekly informative blog posts which help their website to be returned in the search engines. The website blog also provides timely, interesting information to the Dovetail Divorce website users.