Pay per click (PPC) advertising can be a great way to quickly kick-off your digital marketing campaign and deliver a quick return on investment. Whilst we often recommend organic search optimisation for businesses looking for a long-term return and on-going impact, PPC offers an effective way to complement many digital marketing strategies.
As with all search engine marketing, we’ll start by gaining a thorough understanding of your business, your competition and your marketing objectives. We identify keyword opportunities that reflect searches for products and services similar to yours. We use real-time analytics to monitor and evaluate the effectiveness of your PPC campaign, identifying niche areas that have a high number of searches but low competition. Our aim: to deliver increased sales, more enquiries and to actually reduce your pay per click cost over time.
We use a wide range of online advertising channels including Google Adwords, Bing Ads, Facebook Ads. We also use ad-remarketing so that your advertisements are as closely targeted as possible.
We work with companies to reduce their total pay per click advertising costs whilst increasing their revenue by identifying underused advertising opportunities that offer greater value for money.
Businesses in the service industries often struggle with how to market themselves online. It’s a weakness that many accountants, letting agents and doctors would admit to. Here at Bluehoop have been marketing service professionals on the internet for a while now, and we’ve picked up some great techniques that we’d like to pass on toRead more >
What is remarketing? Remarketing is a way of targeting specific people who have visited your site and showing them relevant ads as they browse around the internet. In fact you have probably been remarketed to yourself, you know, you’ve been looking at some great cycling shoes on Wiggle and now those shoes seem to be Read more ..... Read more >
Google Adwords mistakes you should avoid Google Adwords pay per click campaigns are a great way of getting targeted traffic to your website, but they’re also a great way to pour your hard-earned money away if you don’t know how to get the best out of them. Follow these tips to make your Google AdwordsRead more >