Case Study – Advanced Couplings

Enhanced web presence to gain new UK & worldwide clients



Advanced Couplings is a specialist manufacturing engineering company who make pipe clamp and tubing components that are used by other manufacturers including Dyson, GlaxoSmithKline, Pfizer, Roche and Johnson & Johnson.

The company wanted to achieve an enhanced online presence that would provide technical information to existing clients, whilst also attracting new clients from the UK and abroad.



Advanced Couplings asked us to design a new website that included a private log-in area to allow clients to obtain and print material quality test certificates.

Advanced Couplings’ new website also needed to reproduce product catalogue information in a format that would allow the information to be located anywhere in the world through organic searches.



We designed and developed a website for Advanced Couplings that has removed the need for the company to send out costly technical data to clients. Important technical data is uploaded directly to the website and clients are able to access the information that they need via a private log-in.

We delivered an on-going search engine optimisation strategy to target important search keywords and phrases that would be used by other companies looking for the products manufactured by Advanced Couplings.

The new website has seen a huge increase in online visitors, with increased search engine visibility for search terms that show business intent. Advanced Couplings have also seen significant improvements in their website’s international reach and web visibility, including in lucrative US and European markets.


More than 300% increase in website visitor