Entries by Helena Deeney


Four top questions to consider when having a website built

So you’re thinking about a new website, here’s a list of a few initial questions which are worth thinking through before that initial meeting with a web design company.   What is the purpose of your website? Sell a product? Sell a service? Give visitors up to date news and reviews about an industry or […]

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Social Media – Is it important for manufacturers?

Studies show that many manufacturing companies still prefer to use traditional marketing techniques such as networking, trade shows and advertising to connect with their clients. However many companies still having misgivings when it comes to social media, believing it has no value in the business to business marketplace. Traditional marketing definitely has its place and […]

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7 tips for writing blogs

New Years Resolutions for Bloggers. Every year we make them and occasionally we manage to keep to them. New Year’s resolutions often represent our best intentions, which somehow fall by the way side when real life kicks in and we get caught up in the day to day workings of our businesses. If you’re a […]


Writing a blog that people want to read

If you’re serious about your business, then a business blog can be a cost effective and straightforward way to promote yourself. It’s a great way to access new customers and show your authority in your industry. Blogs are not only a great way to communicate with your readers, but the more content you have on […]


What impact will Scottish independence have on domain names

Changing domain names It’s been a long time coming, but Thursday 18th September sees Scotland vote for or against independence.  If the yes vote wins, the political and economic pundits are suggesting that there’s going to be a mass exodus of businesses relocating south of the border. Here in search engine land at Bluehoop Digital however, we’re […]

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New website for community arts organisation

Community arts website to reach a greater audience We’ve launched a new website for Blaize, a Yorkshire based community arts organisation. Blaize already had a website but it didn’t fully reflect the scope of the activities that they were involved with and it didn’t allow any scope for interactions with their online community. Bluehoop Digital […]