Entries by Helena Deeney
5 Tips for keeping your website updated
A company’s website is one of it’s most important online marketing tools. Keeping your website fresh is a key factor in attracting new customers – and keeping existing ones. Here we explain why having an up-to-date website is important and some top tips to keeping it looking fresh and relevant. 1. Add a blog […]
Four top questions to consider when having a website built
So you’re thinking about a new website, here’s a list of a few initial questions which are worth thinking through before that initial meeting with a web design company. What is the purpose of your website? Sell a product? Sell a service? Give visitors up to date news and reviews about an industry or […]
Social Media – Is it important for manufacturers?
Studies show that many manufacturing companies still prefer to use traditional marketing techniques such as networking, trade shows and advertising to connect with their clients. However many companies still having misgivings when it comes to social media, believing it has no value in the business to business marketplace. Traditional marketing definitely has its place and […]
7 tips for writing blogs
New Years Resolutions for Bloggers. Every year we make them and occasionally we manage to keep to them. New Year’s resolutions often represent our best intentions, which somehow fall by the way side when real life kicks in and we get caught up in the day to day workings of our businesses. If you’re a […]
Increasing online Christmas sales
With Black Friday and Cyber Monday just around the corner, how do you compete with your online competitors and get visitors to buy from you rather than someone else? The answer very much depends on attracting the right visitor to your website, selling the product they desire at the right price and how you treat […]
Social Media – It’s not all about the numbers
Here at Bluehoop Digital we have lost count of the amount of times we hear business owners saying “ I have thousands of followers on social media” which is all well and good and pretty easy to achieve BUT… how many of those followers will actually be interested in the services or products provided by […]
5 Simple steps to manage customer complaints on social media.
Deny everything – admit nothing – blame someone else… not quite what we’d advocate when dealing with a customer complaint. No business, brand or product gets everything right all the time and negative word of mouth happens. Customers are increasingly using social media as a tool to get their voice heard. If someone does post […]
Writing a blog that people want to read
If you’re serious about your business, then a business blog can be a cost effective and straightforward way to promote yourself. It’s a great way to access new customers and show your authority in your industry. Blogs are not only a great way to communicate with your readers, but the more content you have on […]