Entries by Helena Deeney

, , , ,

Negative keywords – The unsung heroes of any Google Ads Campaign.

Often underestimated, negative keywords can significantly enhance the effectiveness of your Google Ads campaigns and should be viewed as your not so secret, secret power! Most people spend a lot of time thinking of search keywords both long tail and short tail and ignore the simplicity of excluding terms that you just don’t want your […]

, ,

5 Tips for keeping your website updated

A company’s website is one of it’s most  important online marketing tools.  Keeping your website fresh is a key factor in attracting new customers – and keeping existing ones. Here we explain why having an up-to-date website is important and some top tips to keeping it looking fresh and relevant.   1. Add a blog […]