Website still not mobile friendly? – Google’s going to penalize your business

Gareth Lisle November 21st 2014

The importance of having a mobile-friendly website has never been so critical. For the past few years it has been increasingly important for your website to be mobile friendly – so that it looks pretty on a smaller screen. However Google is now going to show people which websites are mobile friendly and which ones aren’t in their search results – so before potential customers even have chance visit your website.

For many businesses that are not already running mobile friendly websites this could mean that potential customers using Google to look for products or services aren’t going to bother visiting your website because they are too busy looking at your mobile friendly competitors.

So if your website isn’t mobile friendly the longer-term impact to your business could get even worse! Google may see that your website is getting fewer clicks from people using mobile devices and the search engine will start to think that your website has less importance than your competitors and so push you down the search engine rankings.


Author profile: Gareth Lisle


Gareth is an experienced website and digital project manager who has a wealth of experience working on both large and small technical and web projects.

By combining his technical skills with an strong understanding of Bluehoop's clients needs he applies a systems approach to the development of websites and digital marketing that is both responsive to the needs of customers and works!


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