10 common pay per click mistakes in Google Adwords

Helena Deeney March 26th 2014

Google Adwords mistakes you should avoid

Google Adwords pay per click campaigns are a great way of getting targeted traffic to your website, but they’re also a great way to pour your hard-earned money away if you don’t know how to get the best out of them. Follow these tips to make your Google Adwords marketing more cost-effective.

1.Putting all your keywords in one Adgroup and Campaign.

Don’t put all your keywords in one ad group and Campaign.  Create several campaigns with specific ad groups and targeted keywords this way you can see what’s working and what’s not.

 

2. Choosing the wrong match type for your keyword.

Google has set the default for all of keywords to a broad match, it’s best to change this to one of the other match type as a broad match is usually costly and too general.

 

3. Not using Negative Keywords in your campaigns.

Make use of the negative keywords option to stipulate which results are irrelevant to your business.

 

4. Using the same Ad text across all your campaigns.

Make sure your ads reflect the keywords that triggered the ad so if someone is searching for big green elephant, make sure that the phrase big green elephant is your ad text.

 

5. Trying to be at the top.

There is evidence to suggest that positions 3, 4,and 5 are more likely to convert into paying custom.

 

6. Not keeping your eye on competitors.

Check out what your competitors are doing and make amendments to your campaign to keep one step ahead.

 

7. Unrealistic expectations.

If you don’t have  a sizable budget, don’t expect masses of sales or a huge awareness drive. With PPC advertising, money talks.

 

8. Linking to the wrong site page.

Your ads alone will not sell your products – make sure that the page link in your ad text takes the visitor to the correct page on your site.

 

9. Forgetting to track conversion

Knowing how your ads are performing can be done by setting up conversion tracking on your website, this will enable you to track the actions and behaviour of visitors to your site so if you want to know how many people sign up for your newsletter then you can put a small piece of code on the newsletter page to track how many people sign up and from what keyword they originated from.

 

10.Not using location settings

Setting locations on your campaigns – work when you are selling in a specific country of  a specific area. So if you are a plumber working in Leeds you only want to pay for your ad to show to people searching from Leeds and surrounding areas.


Author profile: Helena Deeney


Having run her own highly successfully ecommerce retail business, Helena’s extensive experience and attention is now focused on making Bluehoop’s client’s businesses more profitable and successful online. Helena is Bluehoop’s expert at pay per click advertising, social media marketing and other online advertising. We are supported by a committed team of specialists to deliver great digital solutions no-matter what your business needs.

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