Web design & digital marketing case study
We provided web design and development to give Advanced Coupling’s website an updated look and feel. By designing the website so that it used a content management system means that content can be easily updated by our client.
Search Engine Marketing
Central to the website design was the need to ensure good search engine rankings so that our client gained new enquirers and new customers. The new website was developed to have good useability and sound technical design.
We also delivered an on-going search engine optimisation strategy to target important search keywords and phrases that would be used by other companies looking for the products manufactured by Advanced Couplings.
The new website has seen a massive increase in visitor traffic, with increased search engine visibility for search terms that suggest business intent. Advanced Couplings have also seen significant improvements in their international website reach, including in lucrative US and European markets.
Business Process Integration
The new website was designed with a private login area to allow Advanced Couplings’ customers to search for and print material quality certificates from the website. This feature has freed Advanced Couplings from the time consuming task of searching for and then sending out material test certificates directly to their customers and so delivered a new, more efficient and cost effective business process.