Rebranding and Website Redesign for The Jordon Group

Rebranding and Website Redesign for The Jordon Group

Client Overview

Based in Oldham, The Jordon Group has grown steadily over the years to become one of the UK’s leading national commercial fit-out specialists. They deliver high-quality interior projects across sectors including retail, hospitality, fuel, and workplace environments. Their portfolio features well-known brands such as BP, Subway, Morrisons Daily, Center Parcs, and The Brookfield Group.

With an expanding list of high-profile clients and increasingly prestigious projects, The Jordon Group recognised the need for a stronger digital presence that matched their reputation. They approached Bluehoop Digital based on our track record in web design and marketing for fit-out and interiors businesses.

The Challenge

The Jordon Group’s existing website and branding were no longer working hard enough for the business. The site looked outdated, the messaging lacked clarity, and the navigation didn’t reflect the breadth of services on offer. For a company now delivering large-scale projects for national clients, the digital presence needed to evolve.

Key challenges included:

  • An outdated logo and brand identity that didn’t reflect the company’s growth

  • Website content that was hard to navigate and lacked focus

  • No clear way for sector-specific clients to find relevant case studies or services

  • A complicated enquiry process that didn’t support lead generation

  • A lack of alignment between digital and printed marketing materials

The Solution

Bluehoop led the rebrand and full redesign of the website, starting with a refreshed logo, subtly modernised and made bolder to feel more confident and contemporary.

We then restructured the entire website, building it on WordPress for future flexibility and ease of content management. The new content architecture focused on clarity: services were grouped and explained simply, and detailed case studies were categorised by sector to help visitors quickly find relevant examples.

Client testimonials and logos were integrated to showcase credibility and reinforce the calibre of work The Jordon Group delivers. An always-accessible enquiry form was built in, allowing users to get in touch with one click from any page.

Alongside the website, we designed an 8-page printed brochure using the new branding, providing a consistent, professional look across digital and print channels.

Conclusion

The result is a modern, easy-to-navigate website that reflects the professionalism and scale of The Jordon Group’s operations. It communicates clearly, positions them as a trusted national partner in commercial fit-outs, and provides a solid platform for future marketing and growth.

Whether visiting the website or picking up a brochure at an industry event, clients now experience a brand that matches the high standards The Jordon Group delivers in their work.