Articles & News | Bluehoop Digital

04

Mar

Uk Government G-Cloud Services

Bluehoop becomes part of the Government’s G-Cloud framework

We’re delighted to announce that we’ve been selected from amongst hundreds of other web design companies to provide digital services to the Government as part of the latest G-Cloud framework, G-C... Read more >

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We’re delighted to announce that we’ve been selected from amongst hundreds of other web design companies to provide digital services to the Government as part of the latest G-Cloud framework, G-Cloud. The G-Cloud framework is a pre-approved list of suppliers that offer digital and cloud services via an online portal. The new G-Cloud7 format is the Read more >

01

Mar

choosing the right keywords

Choosing the Right Keywords for your Business

Whilst the overarching aim of Search Engine Optimisation (SEO) is to make your website more visible through search engines, this objective probably needs a further qualification. The best SEO practice... Read more >

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Whilst the overarching aim of Search Engine Optimisation (SEO) is to make your website more visible through search engines, this objective probably needs a further qualification. The best SEO practice will be the approach that puts your website in front of the right people for your business. Choosing the right keywords plays a definitive role Read more >

28

Feb

Digital Marketing for Manufacturers

Digital marketing for manufacturers

Why manufacturers should embrace the internet Advertising and marketing have been with us in the UK since the dawn of the industrial revolution, when manufacturers recognised the need to create a dema... Read more >

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Why manufacturers should embrace the internet Advertising and marketing have been with us in the UK since the dawn of the industrial revolution, when manufacturers recognised the need to create a demand for their products. So Josiah Wedgewood advertised his pottery to the middle class masses by word of mouth, newspapers came along and displayed Read more >



09

Nov

Spectrum Health Website Design

New website for Spectrum Community Health

We’re delighted to announce the launch of the brand new website we’ve designed for Spectrum Community Health CIC. Spectrum Health is a not for profit organisation that delivers a range of communit... Read more >

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We’re delighted to announce the launch of the brand new website we’ve designed for Spectrum Community Health CIC. Spectrum Health is a not for profit organisation that delivers a range of community and offender healthcare services on behalf of the NHS, Local Authority Public Health services and a number of other partners. Spectrum Health wanted Read more >

15

Oct

Website design for ecommerce

A bespoke online fit-out for countrywear retailer

In just a couple of years’ time one of Yorkshire’s oldest retailers -Eric Spencer Menswear & Countrywear – will be celebrating its 70th anniversary of trading and although Eric Spen... Read more >

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In just a couple of years’ time one of Yorkshire’s oldest retailers -Eric Spencer Menswear & Countrywear – will be celebrating its 70th anniversary of trading and although Eric Spencer opened it’s for the first time back in the 1940s, this long-established favourite of the Yorkshire’s retail scene is moving with the times thanks to Read more >

13

Oct

Website Design for Marketing your Business

Website design for marketing your business

Many businesses make the mistake of assuming that having any-old website will attract new business and bring customers in.  However, a poorly designed website which lacks good-quality content will d... Read more >

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Many businesses make the mistake of assuming that having any-old website will attract new business and bring customers in.  However, a poorly designed website which lacks good-quality content will do little to promote your business and help you build the trust and reputation of your company brand. Your website should be thought of one of the most important Read more >



29

Sep

Local SEO company

How to improve your business ranking in Google

SEO – or search engine optimisation – is the name for a range of digital marketing techniques which can be used to improve your business website’s rankings on Google. Here at Bluehoop we... Read more >

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SEO – or search engine optimisation – is the name for a range of digital marketing techniques which can be used to improve your business website’s rankings on Google. Here at Bluehoop we often use SEO as part of our client’s wider online marketing strategy simply because SEO nearly always delivers the greatest long-term return on investment. Read more >

12

Aug

Websites for manufacturing firms

Websites for manufacturing firms

Different styles of websites used by manufacturing companies Manufacturing firms often present a paradox; there’s a long history of innovation in manufacturing to open new markets, but at the sa... Read more >

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Different styles of websites used by manufacturing companies Manufacturing firms often present a paradox; there’s a long history of innovation in manufacturing to open new markets, but at the same time many manufacturers are using sales and marketing platforms that are well past their sell by date. (Think overseas sales agents and trade shows). It’s Read more >

23

Jun

Tips for website blogs

5 Tips for keeping your website updated

A company’s website is one of it’s most  important online marketing tools.  Keeping your website fresh is a key factor in attracting new customers – and keeping existing ones. Here we ... Read more >

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A company’s website is one of it’s most  important online marketing tools.  Keeping your website fresh is a key factor in attracting new customers – and keeping existing ones. Here we explain why having an up-to-date website is important and some top tips to keeping it looking fresh and relevant.   1. Add a blog Read more >



25

Mar

City of Leeds Business Awards 2015

We’re finalists in the City of Leeds Business Awards!

We’re delighted to announce that Bluehoop have been shortlisted as finalists in the Best Digital & Creative category in the City of Leeds Business Awards 2015. This is a real pat on the back... Read more >

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We’re delighted to announce that Bluehoop have been shortlisted as finalists in the Best Digital & Creative category in the City of Leeds Business Awards 2015. This is a real pat on the back for us as the awards are designed to celebrate and recognise business excellence in the Leeds region. The awards are judged Read more >

13

Mar

Considerations when developing websites

Four top questions to consider when having a website built

So you’re thinking about a new website, here’s a list of a few initial questions which are worth thinking through before that initial meeting with a web design company.   What is the purpose ... Read more >

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So you’re thinking about a new website, here’s a list of a few initial questions which are worth thinking through before that initial meeting with a web design company.   What is the purpose of your website? Sell a product? Sell a service? Give visitors up to date news and reviews about an industry or Read mo... Read more >

09

Mar

Blogging_image_thumb

A newbie’s guide to blogging

The How to Blog Guide I was chatting with Lee Hezzlewood from Secure Thinking (the Internet Security specialists) the other day. Lee blogs regularly because he’s immersed in his industry –... Read more >

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The How to Blog Guide I was chatting with Lee Hezzlewood from Secure Thinking (the Internet Security specialists) the other day. Lee blogs regularly because he’s immersed in his industry – he’s passionate about it and knows it inside out. He’s doing the right thing. We all used to read books by ‘authorities’ to get Read more >



09

Mar

Google's Mobile-Friendly Website Deadline

Are you ready for Google’s mobile-friendly deadline?

Google has recently made a major announcement which means that from 21st April 2015 they will be favouring mobile-friendly website designs in their search results. This news means that businesses th... Read more >

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Google has recently made a major announcement which means that from 21st April 2015 they will be favouring mobile-friendly website designs in their search results. This news means that businesses that don’t have a mobile-friendly website will be shown less in search results and therefore could lose out on new business. To avoid losing business to your Read more >

08

Mar

Selling the sizzle

Website copy should sell the sizzle and not the steak

Great website copy should never be seen as an optional ‘extra’ for your website and if you aren’t prepared to invest in good-quality website copy, even the most fantastic looking website simply ... Read more >

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Great website copy should never be seen as an optional ‘extra’ for your website and if you aren’t prepared to invest in good-quality website copy, even the most fantastic looking website simply won’t cut the mustard. Look at it this way: you wouldn’t buy an Aston Martin with a Ford Fiesta engine inside it, would Rea... Read more >

04

Mar

Social media

Social Media – Is it important for manufacturers?

Studies show that many manufacturing companies still prefer to use traditional marketing techniques such as networking, trade shows and advertising to connect with their clients. However many companie... Read more >

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Studies show that many manufacturing companies still prefer to use traditional marketing techniques such as networking, trade shows and advertising to connect with their clients. However many companies still having misgivings when it comes to social media, believing it has no value in the business to business marketplace. Traditional marketing definitely has its place and Read more >



22

Jan

Writing a blog

7 tips for writing blogs

New Years Resolutions for Bloggers. Every year we make them and occasionally we manage to keep to them. New Year’s resolutions often represent our best intentions, which somehow fall by the way side... Read more >

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New Years Resolutions for Bloggers. Every year we make them and occasionally we manage to keep to them. New Year’s resolutions often represent our best intentions, which somehow fall by the way side when real life kicks in and we get caught up in the day to day workings of our businesses. If you’re a Read more ..... Read more >

16

Dec

Mellow Duck Logo and Website Design

Logo design & ecommerce development

Logo design and ecommerce development for high-end furniture manufacture Bluehoop Digital are really pleased to have helped Mellow Duck, designers and manufacturers of stunning furniture, to launch th... Read more >

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Logo design and ecommerce development for high-end furniture manufacture Bluehoop Digital are really pleased to have helped Mellow Duck, designers and manufacturers of stunning furniture, to launch their business. Mellow Duck specialise in stylish upholstered furniture and accessories that provide eye-catching comfort zones to homes.  Mellow Duck’s furniture is manufactured in Yorkshire from su... Read more >

26

Nov

Christmas is coming

Increasing online Christmas sales

With Black Friday and Cyber Monday just around the corner, how do you compete with your online competitors and get visitors to buy from you rather than someone else? The answer very much depends on at... Read more >

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With Black Friday and Cyber Monday just around the corner, how do you compete with your online competitors and get visitors to buy from you rather than someone else? The answer very much depends on attracting the right visitor to your website, selling the product they desire at the right price and how you treat Read mo... Read more >



25

Nov

SEO the key players

Social Media – It’s not all about the numbers

Here at Bluehoop Digital we have lost count of the amount of times we hear business owners saying  “ I have thousands of followers on social media” which is all well and good and pretty easy to a... Read more >

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Here at Bluehoop Digital we have lost count of the amount of times we hear business owners saying  “ I have thousands of followers on social media” which is all well and good and pretty easy to achieve BUT… how many of those followers will actually be interested in the services or products provided by R... Read more >

21

Nov

Still not mobile friendly? - Google's going to penalize your website

Website still not mobile friendly? – Google’s going to penalize your business

The importance of having a mobile-friendly website has never been so critical. For the past few years it has been increasingly important for your website to be mobile friendly – so that it looks... Read more >

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The importance of having a mobile-friendly website has never been so critical. For the past few years it has been increasingly important for your website to be mobile friendly – so that it looks pretty on a smaller screen. However Google is now going to show people which websites are mobile friendly and which ones aren’t Read more >

15

Oct

Customer complaint

5 Simple steps to manage customer complaints on social media.

Deny everything – admit nothing – blame someone else… not quite what we’d advocate when dealing with a customer complaint. No business, brand or product gets everything right all the time and ... Read more >

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Deny everything – admit nothing – blame someone else… not quite what we’d advocate when dealing with a customer complaint. No business, brand or product gets everything right all the time and negative word of mouth happens. Customers are increasingly using  social media as a  tool to get their voice heard. If someone does post Read more >



09

Oct

Marsden Packaging website design

Bluehoop Digital helps Marsden Packaging revamp its online presence

New look website designed for Marsden Packaging Leading packaging company Marsden Packaging has appointed Ilkley-based Bluehoop Digital to re-vamp its online presence. Market leaders in contract packa... Read more >

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New look website designed for Marsden Packaging Leading packaging company Marsden Packaging has appointed Ilkley-based Bluehoop Digital to re-vamp its online presence. Market leaders in contract packaging, Marsden Packaging’s new website is reflective of the company’s increased investment within digital as a result of strong sales growth. Bluehoop Digital will help build Marsden Packaging’s ... Read more >

09

Oct

Jomil logo

Jomil appoints Bluehoop Digital to stitch up online sales

Stitching up the web Bluehoop Digital Limited has been commissioned to re-design the website of Jomil, a Bradford-based wholesale craft and sewing supplies company. Jomil have been a leading supplier... Read more >

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Stitching up the web Bluehoop Digital Limited has been commissioned to re-design the website of Jomil, a Bradford-based wholesale craft and sewing supplies company. Jomil have been a leading supplier to the craft and sewing industry for more than thirty years and now need a website to be designed which allows their retail customers to browse Read more >

02

Oct

cash refunds for online selling b2b

UK Laws about selling online for business to business

A client contacted us recently asking if she needed to give a refund to a customer who bought goods from her and wanted to return them. A lot of us are fuzzy in our understanding of this aspect of the... Read more >

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A client contacted us recently asking if she needed to give a refund to a customer who bought goods from her and wanted to return them. A lot of us are fuzzy in our understanding of this aspect of the law, and the consumer in us says ‘of course the customer gets their money back!’. Read more ..... Read more >



01

Oct

Vintage typwriter

Writing a blog that people want to read

If you’re serious about your business, then a business blog can be a cost effective and straightforward way to promote yourself. It’s a great way to access new customers and show your authority in... Read more >

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If you’re serious about your business, then a business blog can be a cost effective and straightforward way to promote yourself. It’s a great way to access new customers and show your authority in your industry. Blogs are not only a great way to communicate with your readers, but the more content you have on Read more ... Read more >

17

Sep

Scottish flag

What impact will Scottish independence have on domain names

Changing domain names It’s been a long time coming, but Thursday 18th September sees Scotland vote for or against independence.  If the yes vote wins, the political and economic pundits are s... Read more >

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Changing domain names It’s been a long time coming, but Thursday 18th September sees Scotland vote for or against independence.  If the yes vote wins, the political and economic pundits are suggesting that there’s going to be a mass exodus of businesses relocating south of the border. Here in search engine land at Bluehoop Digital however, we’re Read more >

11

Sep

Blaize website design Ilkley

New website for community arts organisation

Community arts website to reach a greater audience We’ve launched a new website for Blaize, a Yorkshire based community arts organisation. Blaize already had a website but it didn’t fully ... Read more >

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Community arts website to reach a greater audience We’ve launched a new website for Blaize, a Yorkshire based community arts organisation. Blaize already had a website but it didn’t fully reflect the scope of the activities that they were involved with and it didn’t allow any scope for interactions with their online community. Bluehoop Digital Read more >



15

May

gain-your-customers-trust

Strategies for building customer trust through website design

Increase web sales & enquiries by building trust in your brand. Your business website is your online shop window that should work really hard to show-off your company’s quality, reliability an... Read more >

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Increase web sales & enquiries by building trust in your brand. Your business website is your online shop window that should work really hard to show-off your company’s quality, reliability and business ability. This means that gaining trust from your website visitors can mean the difference between turning visitors into customer enquiries and new sales, or losing Read more >

08

May

Remarketing Image

How Remarketing can help your business

What is remarketing? Remarketing is a way of targeting specific people who have visited your site and showing them relevant ads as they browse around the internet. In fact you have probably been remar... Read more >

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What is remarketing? Remarketing is a way of targeting specific people who have visited your site and showing them relevant ads as they browse around the internet. In fact you have probably been remarketed to yourself, you know, you’ve been looking at some great cycling shoes on Wiggle and now those shoes seem to be Read more ..... Read more >

29

Apr

It’s not all about the tweets

Before launching in and tweeting,  it is worth spending some time putting down the foundations to your twitter personality. Profile Image You’ll be asked to upload an image to represent you.  This... Read more >

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Before launching in and tweeting,  it is worth spending some time putting down the foundations to your twitter personality. Profile Image You’ll be asked to upload an image to represent you.  This image is almost as important as a username and is used to identify you, your business or brand on twitter. So choose something Read more ..... Read more >



08

Apr

responsive web design in Leeds

Why responsive web design?

Remember going to a website on your mobile phone and having to take about three trial runs at hitting the right menu item? That’s because God made our fingers too fat to tap on tiny text on our ... Read more >

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Remember going to a website on your mobile phone and having to take about three trial runs at hitting the right menu item? That’s because God made our fingers too fat to tap on tiny text on our tiny little mobile phone windows effectively. But visit a responsive website design on your mobile phone and Read more ..... Read more >

01

Apr

SEO the key players

What is Social Media

Social Media in a business context involves interacting with customers by sharing news, offers, videos and images for marketing reasons. Having a strong identity in Social Media has become a must for ... Read more >

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Social Media in a business context involves interacting with customers by sharing news, offers, videos and images for marketing reasons. Having a strong identity in Social Media has become a must for anyone trying to run an online business.  Potential customers use social media as a way of validating your services, your philosophy and authority Read more >

26

Mar

Top Mistakes with Google Adwords

10 common pay per click mistakes in Google Adwords

Google Adwords mistakes you should avoid Google Adwords pay per click campaigns are a great way of getting targeted traffic to your website, but they’re also a great way to pour your hard-earned... Read more >

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Google Adwords mistakes you should avoid Google Adwords pay per click campaigns are a great way of getting targeted traffic to your website, but they’re also a great way to pour your hard-earned money away if you don’t know how to get the best out of them. Follow these tips to make your Google Adwords... Read more >



06

Mar

SEO Return on Investment

How to calculate your SEO ROI?

What’s the ROI of your SEO and digital marketing? Here at Bluehoop Digital we pride ourselves on delivering successful SEO (search engine optimisation) and digital marketing services to companie... Read more >

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What’s the ROI of your SEO and digital marketing? Here at Bluehoop Digital we pride ourselves on delivering successful SEO (search engine optimisation) and digital marketing services to companies in Leeds, Bradford and throughout Yorkshire.   The increased web and search visibility that we deliver to our clients is plain to see:  our SEO delivers top Read more >

23

Feb

Payment Gateway Comparison

Payment gateway comparison chart for ecommerce

We are often contacted by clients that want to set up an e-commerce websites.  Once we’ve gained an understanding of their requirements, one of the important decisions that needs to be made r... Read more >

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We are often contacted by clients that want to set up an e-commerce websites.  Once we’ve gained an understanding of their requirements, one of the important decisions that needs to be made relates to which payment gateway is most suitable.  This decision should be based on the anticipated volume of sales (and their value) since this will determine the total Read more >

22

Oct

seo-local-leeds

Local SEO tips for Leeds businesses

SEO techniques to raise your local search profile Leeds based businesses often contact Bluehoop Digital to ask us what they can do to improve their company’s SEO.   With ever changing search rankin... Read more >

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SEO techniques to raise your local search profile Leeds based businesses often contact Bluehoop Digital to ask us what they can do to improve their company’s SEO.   With ever changing search ranking algorithms (the formulas for determining which website ranks where), it’s important to make use of the advice and services offered by an Read more >



14

Sep

Web design grants to help bradford businesses

Web design & digital marketing grants for small & medium businesses We’re delighted to announce that we’ve been granted approved ‘Professional Services Supplier’ status as part o... Read more >

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Web design & digital marketing grants for small & medium businesses We’re delighted to announce that we’ve been granted approved ‘Professional Services Supplier’ status as part of Bradford’s City Hub Professional Services Grant scheme.  The grant scheme has been targeted at the business services sector and under the scheme Growth Businesses based in Bradford can apply for<... Read more >

16

Dec

santa-270x198

Keep tabs on Santa this Christmas

Where’s Santa? So, let’s say you’re a jolly fat man in a red and white coat and you want to deliver millions of toys to children on a HUGE long list. Your GPS is broken and you’re on a... Read more >

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Where’s Santa? So, let’s say you’re a jolly fat man in a red and white coat and you want to deliver millions of toys to children on a HUGE long list. Your GPS is broken and you’re on a pretty tight deadline. How do you know where to tell your reindeer to guide your magical Read more ..... Read more >

10

Sep

blogpic

Godaddy Down

Reports are stating, along with customer complaints, that sites hosted by web host and domain registrar GoDaddy are down and inaccessible by users. E-mail accounts hosted by the server are also affect... Read more >

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Reports are stating, along with customer complaints, that sites hosted by web host and domain registrar GoDaddy are down and inaccessible by users. E-mail accounts hosted by the server are also affected, as are some of the site’s DNS servers. GoDaddy’s Twitter account stated that the company is working to resolve the problem. TechCrunch reported Read more >



21

Jul

twitterbiz

Using Twitter in Your Business

Before you start Using Twitter effectively as a business tool will come with practice. But there are some key things to keep in mind from the outset: Everything you say is public (unless you use the &... Read more >

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Before you start Using Twitter effectively as a business tool will come with practice. But there are some key things to keep in mind from the outset: Everything you say is public (unless you use the “Direct Message” function to communicate privately with someone in your network). You only have up to 140 characters to Read more >

12

Oct

Girlie Gardening on TV

Our clients Girlie Gardening were recently invited onto the Alan Titchmarsh show on ITV. Below is a video of their appearance.   Girlie Gardeners on the Alan Titchmarsh Show... Read more >

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Our clients Girlie Gardening were recently invited onto the Alan Titchmarsh show on ITV. Below is a video of their appearance.   Girlie Gardeners on the Alan Titchmarsh Show... Read more >

11

May

SEO-Butler

SEO Sir?

And now for a shameless plug… Bluehoop are specialists in getting your website to the top of the first page in Google. We’ve got a great track record of success in helping our clients make mon... Read more >

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And now for a shameless plug… Bluehoop are specialists in getting your website to the top of the first page in Google. We’ve got a great track record of success in helping our clients make money by moving their websites from the back alleys to the ‘internet high-street’. We offer a first class, affordable service Read ... Read more >

09

May

blogpic

Internet marketing for service businesses

Businesses in the service industries often struggle with how to market themselves online. It’s a weakness that many accountants, letting agents and doctors would admit to. Here at Bluehoop have ... Read more >

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Businesses in the service industries often struggle with how to market themselves online. It’s a weakness that many accountants, letting agents and doctors would admit to. Here at Bluehoop have been marketing service professionals on the internet for a while now, and we’ve picked up some great techniques that we’d like to pass on to Read more >

09

May

typewriter_buttonL-150x150

The last typewriters are made…

I wrote my first book on a Petite Typewriter. It was about a puppy and I was 9. When I say ‘book’, I mean about half a page. It joined the ranks of all the other unfinished literary greats... Read more >

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I wrote my first book on a Petite Typewriter. It was about a puppy and I was 9. When I say ‘book’, I mean about half a page. It joined the ranks of all the other unfinished literary greats that could have been. The world will never know how Pippy the Puppy will cope with Read more ..... Read more >

06

May

email_later_image

Email reminders made easy

I often find myself emailing myself a reminder to do something when I’m back in the office. It happens to me all the time especially when I am on a mobile phone. For instance, if I come across a... Read more >

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I often find myself emailing myself a reminder to do something when I’m back in the office. It happens to me all the time especially when I am on a mobile phone. For instance, if I come across a great site that I would want to check out later from the desktop, I just send Read more ..... Read more >

12

Dec

linkedin

Optimising your LinkedIn profile

Why use LinkedIn? With more than 85 million members in more than 200 countries, LinkedIn is a professional social network worth using, understanding and optimising. After you’ve covered the basics o... Read more >

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Why use LinkedIn? With more than 85 million members in more than 200 countries, LinkedIn is a professional social network worth using, understanding and optimising. After you’ve covered the basics of setting up your LinkedIn presence, features including recommendations, applications and LinkedIn Answers can add value to your profile. Many of these highly useful features, Read more >

10

Dec

ipad

Apple iPad hints and tips

If Santa gets you an iPad this Christmas… If you are lucky enough to receive one of the hottest gifts of 2010 this Christmas, hopefully the following will get you up and running with some ideas ... Read more >

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If Santa gets you an iPad this Christmas… If you are lucky enough to receive one of the hottest gifts of 2010 this Christmas, hopefully the following will get you up and running with some ideas on what to read, download, and explore with your brand new iPad. First, get a case! On the whole, Read more ..... Read more >

10

Aug

Google_apps

Nine new apps from Google

The Google Apps Marketplace Google have recently announced that nine new apps have been added to the Google Apps Marketplace. The above video describes each of the nine and provides information for ho... Read more >

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The Google Apps Marketplace Google have recently announced that nine new apps have been added to the Google Apps Marketplace. The above video describes each of the nine and provides information for how they could help your business grow. The first one is called DeskAway and lets users work, even when they are away from Read more .... Read more >

21

Jul

Getting started with Twitter

Using twitter to promote your business Twitter is a free online ‘micro-blogging’ platform that enables you to send punchy messages (‘tweets’) to other Twitter users. Messages are limited to ju... Read more >

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Using twitter to promote your business Twitter is a free online ‘micro-blogging’ platform that enables you to send punchy messages (‘tweets’) to other Twitter users. Messages are limited to just 140 characters and can be read by anybody else on Twitter (depending on your settings), even if they are initially directed at members of your Read more >

25

Jun

google-places

Google Places and your business

Getting into Google Places So, you’ve got a shiny new website that looks the business. All you need to do now is sit back and wait for the orders to roll in, right? Well no, not quite. You’... Read more >

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Getting into Google Places So, you’ve got a shiny new website that looks the business. All you need to do now is sit back and wait for the orders to roll in, right? Well no, not quite. You’ve got to give Google a compelling reason to return your website when someone searches for the phrases Read more ..... Read more >