Four top questions to consider when having a website built |

Four top questions to consider when having a website built

Helena Deeney March 13th 2015

So you’re thinking about a new website, here’s a list of a few initial questions which are worth thinking through before that initial meeting with a web design company.

 

What is the purpose of your website?

Sell a product?

Sell a service?

Give visitors up to date news and reviews about an industry or service?

Download forms for business to business customers?

Customer service?

 

What is your domain name?

Your domain name is the name of your website. Forget about the hard-to-spell, long and clever words or anything too complex.  Yes… be creative, but try and choose a name that doesn’t need much explanation and is easy on the eye.

Do your research as these days it’s harder and harder to find unique, iconic and easy to remember names that no one else is using.  So go to one of the domain registration sites like 123 reg and search some ideas.  If you have a name that someone else has registered, you may want to consider buying it, but this can sometimes prove quite costly.

 

Who are your customers?

Who are your target customer/buyer/client?

Are they within a certain age group?

Do they have a certain level of income?

Do they live in a specific geographical area?

Why are they visiting your website and not someone else’s?

 

What do you like or hate about other websites out there?

Look around the web and find some examples of websites you like or hate.  Jot down a few key points about what you like dislike about the sites you have seen and take it along to your initial meeting with your web design company.  This is a great way to get things moving and to give your designer a clear idea of your likes and dislikes.


Author profile: Helena Deeney


Having run her own highly successfully ecommerce retail business, Helena’s extensive experience and attention is now focused on making Bluehoop’s client’s businesses more profitable and successful online. Helena is Bluehoop’s expert at pay per click advertising, social media marketing and other online advertising. We are supported by a committed team of specialists to deliver great digital solutions no-matter what your business needs.

Related posts


09

Nov

Spectrum Health Website Design

New website for Spectrum C...

We’re delighted to announce the launch of the brand new website we’ve designed for Spectrum Community Health CIC. Spectrum Health is a not for profit organi... Read more >

Read the full article

We’re delighted to announce the launch of the brand new website we’ve designed for Spectrum Community Health CIC. Spectrum Health is a not for profit organisation that delivers a range of communit... Read more >

09

Oct

Marsden Packaging website design

Bluehoop Digital helps Mar...

New look website designed for Marsden Packaging Leading packaging company Marsden Packaging has appointed Ilkley-based Bluehoop Digital to re-vamp its online pr... Read more >

Read the full article

New look website designed for Marsden Packaging Leading packaging company Marsden Packaging has appointed Ilkley-based Bluehoop Digital to re-vamp its online presence. Market leaders in contract packa... Read more >

04

Mar

Social media

Social Media – Is it...

Studies show that many manufacturing companies still prefer to use traditional marketing techniques such as networking, trade shows and advertising to connect w... Read more >

Read the full article

Studies show that many manufacturing companies still prefer to use traditional marketing techniques such as networking, trade shows and advertising to connect with their clients. However many companie... Read more >

29

Sep

Local SEO company

How to improve your busine...

SEO – or search engine optimisation – is the name for a range of digital marketing techniques which can be used to improve your business website’s... Read more >

Read the full article

SEO – or search engine optimisation – is the name for a range of digital marketing techniques which can be used to improve your business website’s rankings on Google. Here at Bluehoop we... Read more >

02

Oct

cash refunds for online selling b2b

UK Laws about selling onli...

A client contacted us recently asking if she needed to give a refund to a customer who bought goods from her and wanted to return them. A lot of us are fuzzy in... Read more >

Read the full article

A client contacted us recently asking if she needed to give a refund to a customer who bought goods from her and wanted to return them. A lot of us are fuzzy in our understanding of this aspect of the... Read more >

26

Nov

Christmas is coming

Increasing online Christma...

With Black Friday and Cyber Monday just around the corner, how do you compete with your online competitors and get visitors to buy from you rather than someone ... Read more >

Read the full article

With Black Friday and Cyber Monday just around the corner, how do you compete with your online competitors and get visitors to buy from you rather than someone else? The answer very much depends on at... Read more >