How to calculate your SEO ROI? |

How to calculate your SEO ROI?

Gareth Lisle March 6th 2014

What’s the ROI of your SEO and digital marketing?

Here at Bluehoop Digital we pride ourselves on delivering successful SEO (search engine optimisation) and digital marketing services to companies in Leeds, Bradford and throughout Yorkshire.   The increased web and search visibility that we deliver to our clients is plain to see:  our SEO delivers top results for countless search keywords and phrases that indicate a genuine intent to do business with companies such as yours.

When we speak to Leeds businesses, we often advise them on how to measure the success of our search marketing campaigns and how to measure the value of the money that they have invested in the work that we do.  We do this because we want our clients to know that they are getting great value for money from us.  Therefore it is important for businesses to measure the Return on Investment (ROI) for their SEO as well as all of their other promotional and digital marketing activities.

 

The SEO ROI Formula

 

For the purposes of calculating your digital marketing return on investment – simply use the following very simple formula:

 

ROI = (Additional Profit – SEO Investment) / SEO Investment X 100

 

In a practical sense an example of the application of this SEO investment ROI formula might be as follows:

 

A business document management company invests £300 per month in SEO marketing over a 12 month period.  At the end of the first year they have spent £3600.  As a result of this investment they have received £17,000 in addition profits through new business generated as the outcome of new enquiries from their website.

 

ROI = (£17,000 -£3,600) /£3,600 X 100

So

ROI= 372%  A very wise investment!

 

Even if you expect to achieve a lower ROI value, SEO can prove to be a highly valuable part of the marketing mix for all types of Leeds businesses both large and small, whether they are looking to acquire new business either locally or nationally.

For more information about how Bluehoop Digital helps business in Leeds and beyond with digital marketing and SEO please contact us.

Or find out more about how we use SEO to help Leeds Businesses.

 

 


Author profile: Gareth Lisle


Gareth is an experienced website and digital project manager who has a wealth of experience working on both large and small technical and web projects.

By combining his technical skills with an strong understanding of Bluehoop's clients needs he applies a systems approach to the development of websites and digital marketing that is both responsive to the needs of customers and works!


Related posts


04

Mar

Social media

Social Media – Is it...

Studies show that many manufacturing companies still prefer to use traditional marketing techniques such as networking, trade shows and advertising to connect w... Read more >

Read the full article

Studies show that many manufacturing companies still prefer to use traditional marketing techniques such as networking, trade shows and advertising to connect with their clients. However many companie... Read more >

26

Mar

Top Mistakes with Google Adwords

10 common pay per click mi...

Google Adwords mistakes you should avoid Google Adwords pay per click campaigns are a great way of getting targeted traffic to your website, but they’re a... Read more >

Read the full article

Google Adwords mistakes you should avoid Google Adwords pay per click campaigns are a great way of getting targeted traffic to your website, but they’re also a great way to pour your hard-earned... Read more >

09

Mar

Google's Mobile-Friendly Website Deadline

Are you ready for Google...

Google has recently made a major announcement which means that from 21st April 2015 they will be favouring mobile-friendly website designs in their search res... Read more >

Read the full article

Google has recently made a major announcement which means that from 21st April 2015 they will be favouring mobile-friendly website designs in their search results. This news means that businesses th... Read more >

29

Apr

It’s not all about t...

Before launching in and tweeting,  it is worth spending some time putting down the foundations to your twitter personality. Profile Image You’ll be asked to ... Read more >

Read the full article

Before launching in and tweeting,  it is worth spending some time putting down the foundations to your twitter personality. Profile Image You’ll be asked to upload an image to represent you.  This... Read more >

09

Oct

Jomil logo

Jomil appoints Bluehoop Di...

Stitching up the web Bluehoop Digital Limited has been commissioned to re-design the website of Jomil, a Bradford-based wholesale craft and sewing supplies com... Read more >

Read the full article

Stitching up the web Bluehoop Digital Limited has been commissioned to re-design the website of Jomil, a Bradford-based wholesale craft and sewing supplies company. Jomil have been a leading supplier... Read more >

26

Nov

Christmas is coming

Increasing online Christma...

With Black Friday and Cyber Monday just around the corner, how do you compete with your online competitors and get visitors to buy from you rather than someone ... Read more >

Read the full article

With Black Friday and Cyber Monday just around the corner, how do you compete with your online competitors and get visitors to buy from you rather than someone else? The answer very much depends on at... Read more >