Pay per click (PPC) advertising can be a great way to quickly kick-off your digital marketing campaign and deliver a quick return on investment. Whilst we often recommend organic search optimisation for businesses looking for a long-term return and on-going impact, PPC offers an effective way to complement many digital marketing strategies.
As with all search engine marketing, we’ll start by gaining a thorough understanding of your business, your competition and your marketing objectives. We identify keyword opportunities that reflect searches for products and services similar to yours. We use real-time analytics to monitor and evaluate the effectiveness of your PPC campaign, identifying niche areas that have a high number of searches but low competition. Our aim: to deliver increased sales, more enquiries and to actually reduce your pay per click cost over time.
We use a wide range of online advertising channels including Google Adwords, Bing Ads, Facebook Ads. We also use ad-remarketing so that your advertisements are as closely targeted as possible.
We work with companies to reduce their total pay per click advertising costs whilst increasing their revenue by identifying underused advertising opportunities that offer greater value for money.
What is remarketing? Remarketing is a way of targeting specific people who have visited your site and showing them relevant ads as they browse around the internet. In fact you have probably been remarketed to yourself, you know, you’ve been looking at some great cycling shoes on Wiggle and now those shoes seem to be Read more ..... Read more >
Google Adwords mistakes you should avoid Google Adwords pay per click campaigns are a great way of getting targeted traffic to your website, but they’re also a great way to pour your hard-earned money away if you don’t know how to get the best out of them. Follow these tips to make your Google Adwords... Read more >
Web design & digital marketing grants for small & medium businesses We’re delighted to announce that we’ve been granted approved ‘Professional Services Supplier’ status as part of Bradford’s City Hub Professional Services Grant scheme. The grant scheme has been targeted at the business services sector and under the scheme Growth Businesses based in Bradford can apply for<... Read more >