What impact will Scottish independence have on domain names

What impact will Scottish independence have on domain names

Helena Deeney September 17th 2014

Changing domain names

It’s been a long time coming, but Thursday 18th September sees Scotland vote for or against independence.  If the yes vote wins, the political and economic pundits are suggesting that there’s going to be a mass exodus of businesses relocating south of the border. Here in search engine land at Bluehoop Digital however, we’re more interested in whether there will there be a mass exodus of Scottish businesses swapping there domain names from .co.uk  to .scot.

And if they do, just how will these businesses ensure that they keep a good ranking in the search engines.

A few hints on swapping your top level domain

Swapping a domain name from one to another is fraught with difficulty if you want to retain your search engine rankings. No matter if you’re swapping www.mybusiness.co.uk to www.mybusiness.scot, the search engines look upon whatever’s hosted there as being a completely different website, so you effectively start again with your search engine rankings.

The good news is that you can take time setting-up a search engine friendly 301 redirection from your first domain to the next. This tells Google and other search engines that the old website page that your customers might be searching for has moved to a new location. The 301 redirection code allows Google to consolidate your old domain’s links and its indexed content and directs Google to keep sending traffic that might have originally been intended for your old domain to your new domain. If you do this for each and every page on the website, then slowly, over time, your rankings will improve again.

Even done properly businesses should expect some change to their rankings in the first few weeks but this will right itself once Google has got to grips with the new structure and all the redirections have taken effect, as long as you retain your url structure properly.

Whatever the outcome of the Scottish referendum on Thursday we believe there will still be a huge take up of the .scot domain and a reorganising of google listings in Scotland as (or if) it becomes a new nation state.

Got questions about shifting a domain (whether you’re in Scotland or UK)? Please call us on 01943 968262 for impartial advice.


Author profile: Helena Deeney


Having run her own highly successfully ecommerce retail business, Helena’s extensive experience and attention is now focused on making Bluehoop’s client’s businesses more profitable and successful online. Helena is Bluehoop’s expert at pay per click advertising, social media marketing and other online advertising. We are supported by a committed team of specialists to deliver great digital solutions no-matter what your business needs.

Related posts


17

Sep

Scottish flag

What impact will Scottish ...

Changing domain names It’s been a long time coming, but Thursday 18th September sees Scotland vote for or against independence.  If the yes vote wins, ... Read more >

Read the full article

Changing domain names It’s been a long time coming, but Thursday 18th September sees Scotland vote for or against independence.  If the yes vote wins, the political and economic pundits are s... Read more >

22

Jan

Writing a blog

7 tips for writing blogs...

New Years Resolutions for Bloggers. Every year we make them and occasionally we manage to keep to them. New Year’s resolutions often represent our best intent... Read more >

Read the full article

New Years Resolutions for Bloggers. Every year we make them and occasionally we manage to keep to them. New Year’s resolutions often represent our best intentions, which somehow fall by the way side... Read more >

25

Nov

SEO the key players

Social Media – It...

Here at Bluehoop Digital we have lost count of the amount of times we hear business owners saying  “ I have thousands of followers on social media” which i... Read more >

Read the full article

Here at Bluehoop Digital we have lost count of the amount of times we hear business owners saying  “ I have thousands of followers on social media” which is all well and good and pretty easy to a... Read more >

04

Mar

Social media

Social Media – Is it...

Studies show that many manufacturing companies still prefer to use traditional marketing techniques such as networking, trade shows and advertising to connect w... Read more >

Read the full article

Studies show that many manufacturing companies still prefer to use traditional marketing techniques such as networking, trade shows and advertising to connect with their clients. However many companie... Read more >

16

Dec

Mellow Duck Logo and Website Design

Logo design & ecommer...

Logo design and ecommerce development for high-end furniture manufacture Bluehoop Digital are really pleased to have helped Mellow Duck, designers and manufactu... Read more >

Read the full article

Logo design and ecommerce development for high-end furniture manufacture Bluehoop Digital are really pleased to have helped Mellow Duck, designers and manufacturers of stunning furniture, to launch th... Read more >

15

Oct

Customer complaint

5 Simple steps to manage c...

Deny everything – admit nothing – blame someone else… not quite what we’d advocate when dealing with a customer complaint. No business, brand or product... Read more >

Read the full article

Deny everything – admit nothing – blame someone else… not quite what we’d advocate when dealing with a customer complaint. No business, brand or product gets everything right all the time and ... Read more >