Website still not mobile friendly? - Google's going to penalize your business |

Website still not mobile friendly? – Google’s going to penalize your business

Gareth Lisle November 21st 2014

The importance of having a mobile-friendly website has never been so critical. For the past few years it has been increasingly important for your website to be mobile friendly – so that it looks pretty on a smaller screen. However Google is now going to show people which websites are mobile friendly and which ones aren’t in their search results – so before potential customers even have chance visit your website.

For many businesses that are not already running mobile friendly websites this could mean that potential customers using Google to look for products or services aren’t going to bother visiting your website because they are too busy looking at your mobile friendly competitors.

So if your website isn’t mobile friendly the longer-term impact to your business could get even worse! Google may see that your website is getting fewer clicks from people using mobile devices and the search engine will start to think that your website has less importance than your competitors and so push you down the search engine rankings.


Author profile: Gareth Lisle


Gareth is an experienced website and digital project manager who has a wealth of experience working on both large and small technical and web projects.

By combining his technical skills with an strong understanding of Bluehoop's clients needs he applies a systems approach to the development of websites and digital marketing that is both responsive to the needs of customers and works!


Related posts


17

Sep

Scottish flag

What impact will Scottish ...

Changing domain names It’s been a long time coming, but Thursday 18th September sees Scotland vote for or against independence.  If the yes vote wins, ... Read more >

Read the full article

Changing domain names It’s been a long time coming, but Thursday 18th September sees Scotland vote for or against independence.  If the yes vote wins, the political and economic pundits are s... Read more >

15

Oct

Customer complaint

5 Simple steps to manage c...

Deny everything – admit nothing – blame someone else… not quite what we’d advocate when dealing with a customer complaint. No business, brand or product... Read more >

Read the full article

Deny everything – admit nothing – blame someone else… not quite what we’d advocate when dealing with a customer complaint. No business, brand or product gets everything right all the time and ... Read more >

12

Aug

Websites for manufacturing firms

Websites for manufacturing...

Different styles of websites used by manufacturing companies Manufacturing firms often present a paradox; there’s a long history of innovation in manufact... Read more >

Read the full article

Different styles of websites used by manufacturing companies Manufacturing firms often present a paradox; there’s a long history of innovation in manufacturing to open new markets, but at the sa... Read more >

01

Apr

SEO the key players

What is Social Media...

Social Media in a business context involves interacting with customers by sharing news, offers, videos and images for marketing reasons. Having a strong identit... Read more >

Read the full article

Social Media in a business context involves interacting with customers by sharing news, offers, videos and images for marketing reasons. Having a strong identity in Social Media has become a must for ... Read more >

08

Apr

responsive web design in Leeds

Why responsive web design?...

Remember going to a website on your mobile phone and having to take about three trial runs at hitting the right menu item? That’s because God made our fin... Read more >

Read the full article

Remember going to a website on your mobile phone and having to take about three trial runs at hitting the right menu item? That’s because God made our fingers too fat to tap on tiny text on our ... Read more >

09

Oct

Jomil logo

Jomil appoints Bluehoop Di...

Stitching up the web Bluehoop Digital Limited has been commissioned to re-design the website of Jomil, a Bradford-based wholesale craft and sewing supplies com... Read more >

Read the full article

Stitching up the web Bluehoop Digital Limited has been commissioned to re-design the website of Jomil, a Bradford-based wholesale craft and sewing supplies company. Jomil have been a leading supplier... Read more >