What is Social Media |

What is Social Media

Helena Deeney April 1st 2014

Social Media in a business context involves interacting with customers by sharing news, offers, videos and images for marketing reasons. Having a strong identity in Social Media has become a must for anyone trying to run an online business.  Potential customers use social media as a way of validating your services, your philosophy and authority about a given subject. If used RIGHT social media can bring huge benefits to your business.

The key players.

Facebook:  is a popular free social networking website which allows registered users to have conversations with customers, post photos and videos, promote special offers and industry news. This is a truly international website which is available in 80 different languages.

Twitter: is a social networking website that allows registered users to follow people they know or who they are interested in and to comment (tweet) on people tweets and events as they are happening in the world.

LinkedIn: is a social networking site which is a bit like Facebook but is for business users. It allows you to post content, images and videos and is a great way to virtually network to invited people within the business the community.

Google’s + 1: is the new competitor to Facebook and Twitter, it allows people who are logged in to upload and share photo’s, videos, links, opinions and recommendations to their followers. Google+ uses “circles”  to group people which allows you to post specific things to particular groups.

YouTube: is a popular website which hosts videos which people can upload, watch, share and comment on.  Great for doing product reviews and guides.

Instagram: is a website that allows registered users to take pictures and videos then choose a filter to transform the images before sharing them with followers

Pintrest:  is a very popular image based social network website which allows users to PIN images or videos and add them to pintrest board that leads back to the site where it was found.

Finally before you begin using social media, have a plan and decide which one fits your business goals.  Vary your content to make sure it is interesting and of value to your customers and keep it up to date

 

 


Author profile: Helena Deeney


Having run her own highly successfully ecommerce retail business, Helena’s extensive experience and attention is now focused on making Bluehoop’s client’s businesses more profitable and successful online. Helena is Bluehoop’s expert at pay per click advertising, social media marketing and other online advertising. We are supported by a committed team of specialists to deliver great digital solutions no-matter what your business needs.

Related posts


26

Mar

Top Mistakes with Google Adwords

10 common pay per click mi...

Google Adwords mistakes you should avoid Google Adwords pay per click campaigns are a great way of getting targeted traffic to your website, but they’re a... Read more >

Read the full article

Google Adwords mistakes you should avoid Google Adwords pay per click campaigns are a great way of getting targeted traffic to your website, but they’re also a great way to pour your hard-earned... Read more >

21

Nov

Still not mobile friendly? - Google's going to penalize your website

Website still not mobile f...

The importance of having a mobile-friendly website has never been so critical. For the past few years it has been increasingly important for your website to be ... Read more >

Read the full article

The importance of having a mobile-friendly website has never been so critical. For the past few years it has been increasingly important for your website to be mobile friendly – so that it looks... Read more >

11

Sep

Blaize website design Ilkley

New website for community ...

Community arts website to reach a greater audience We’ve launched a new website for Blaize, a Yorkshire based community arts organisation. Blaize already ... Read more >

Read the full article

Community arts website to reach a greater audience We’ve launched a new website for Blaize, a Yorkshire based community arts organisation. Blaize already had a website but it didn’t fully ... Read more >

08

May

Remarketing Image

How Remarketing can help y...

What is remarketing? Remarketing is a way of targeting specific people who have visited your site and showing them relevant ads as they browse around the intern... Read more >

Read the full article

What is remarketing? Remarketing is a way of targeting specific people who have visited your site and showing them relevant ads as they browse around the internet. In fact you have probably been remar... Read more >

02

Oct

cash refunds for online selling b2b

UK Laws about selling onli...

A client contacted us recently asking if she needed to give a refund to a customer who bought goods from her and wanted to return them. A lot of us are fuzzy in... Read more >

Read the full article

A client contacted us recently asking if she needed to give a refund to a customer who bought goods from her and wanted to return them. A lot of us are fuzzy in our understanding of this aspect of the... Read more >

15

Oct

Customer complaint

5 Simple steps to manage c...

Deny everything – admit nothing – blame someone else… not quite what we’d advocate when dealing with a customer complaint. No business, brand or product... Read more >

Read the full article

Deny everything – admit nothing – blame someone else… not quite what we’d advocate when dealing with a customer complaint. No business, brand or product gets everything right all the time and ... Read more >