Here at Bluehoop Digital we have lost count of the amount of times we hear business owners saying “ I have thousands of followers on social media” which is all well and good and pretty easy to achieve BUT… how many of those followers will actually be interested in the services or products provided by that business? Are those thousands of followers advocating for that business, sharing news and content or are they also, playing the numbers game?
Social media is about engagement, it’s the ‘social’ part of media and businesses that do well in social media know that growing their followers is only one aspect of it. Followers are the best advocates a business can have; they are the people that will use social media to recommend and advocate to other people about the services and products offered by your business.
So yes…you do need followers to get your message out there and to be seen as a credible business, but you do need to know that people are paying attention to what you have to say. You want your followers to use social media to engage with you and to share any relevant information with their followers and friends.