Social Media - It's not all about the numbers |

Social Media – It’s not all about the numbers

Helena Deeney November 25th 2014

Here at Bluehoop Digital we have lost count of the amount of times we hear business owners saying  “ I have thousands of followers on social media” which is all well and good and pretty easy to achieve BUT… how many of those followers will actually be interested in the services or products provided by that business? Are those thousands of followers advocating for that business, sharing news and content or are they also, playing the numbers game?
 
Social media is about engagement, it’s the ‘social’ part of media and businesses that do well in social media know that growing their followers is only one aspect of it. Followers are the best advocates a business can have; they are the people that will use social media to recommend and advocate to other people about the services and products offered by your business.
 
So yes…you do need followers to get your message out there and to be seen as a credible business, but you do need to know that people are paying attention to what you have to say. You want your followers to use social media to engage with you and to share any relevant information with their followers and friends.
 

So here are a few tips to using Social Media effectively:

     

  1. Identify and become familiar with the channels your customers will be using.
  2.  

  3. Don’t just keep putting out sales massages, post interesting and relevant bits of information.
  4.  

  5. Use photos – there is a huge amount of research that says people engage with pictures more than words.
  6.  

  7. Interact, engage  and share – communication is the key to raising your profile.

 


Author profile: Helena Deeney


Having run her own highly successfully ecommerce retail business, Helena’s extensive experience and attention is now focused on making Bluehoop’s client’s businesses more profitable and successful online. Helena is Bluehoop’s expert at pay per click advertising, social media marketing and other online advertising. We are supported by a committed team of specialists to deliver great digital solutions no-matter what your business needs.

Related posts


16

Dec

santa-270x198

Keep tabs on Santa this Ch...

Where’s Santa? So, let’s say you’re a jolly fat man in a red and white coat and you want to deliver millions of toys to children on a HUGE long li... Read more >

Read the full article

Where’s Santa? So, let’s say you’re a jolly fat man in a red and white coat and you want to deliver millions of toys to children on a HUGE long list. Your GPS is broken and you’re on a... Read more >

21

Nov

Still not mobile friendly? - Google's going to penalize your website

Website still not mobile f...

The importance of having a mobile-friendly website has never been so critical. For the past few years it has been increasingly important for your website to be ... Read more >

Read the full article

The importance of having a mobile-friendly website has never been so critical. For the past few years it has been increasingly important for your website to be mobile friendly – so that it looks... Read more >

16

Dec

Mellow Duck Logo and Website Design

Logo design & ecommer...

Logo design and ecommerce development for high-end furniture manufacture Bluehoop Digital are really pleased to have helped Mellow Duck, designers and manufactu... Read more >

Read the full article

Logo design and ecommerce development for high-end furniture manufacture Bluehoop Digital are really pleased to have helped Mellow Duck, designers and manufacturers of stunning furniture, to launch th... Read more >

09

Oct

Jomil logo

Jomil appoints Bluehoop Di...

Stitching up the web Bluehoop Digital Limited has been commissioned to re-design the website of Jomil, a Bradford-based wholesale craft and sewing supplies com... Read more >

Read the full article

Stitching up the web Bluehoop Digital Limited has been commissioned to re-design the website of Jomil, a Bradford-based wholesale craft and sewing supplies company. Jomil have been a leading supplier... Read more >

02

Oct

cash refunds for online selling b2b

UK Laws about selling onli...

A client contacted us recently asking if she needed to give a refund to a customer who bought goods from her and wanted to return them. A lot of us are fuzzy in... Read more >

Read the full article

A client contacted us recently asking if she needed to give a refund to a customer who bought goods from her and wanted to return them. A lot of us are fuzzy in our understanding of this aspect of the... Read more >

09

Oct

Marsden Packaging website design

Bluehoop Digital helps Mar...

New look website designed for Marsden Packaging Leading packaging company Marsden Packaging has appointed Ilkley-based Bluehoop Digital to re-vamp its online pr... Read more >

Read the full article

New look website designed for Marsden Packaging Leading packaging company Marsden Packaging has appointed Ilkley-based Bluehoop Digital to re-vamp its online presence. Market leaders in contract packa... Read more >