Social Media - Is it important for manufacturers? |

Social Media – Is it important for manufacturers?

Helena Deeney March 4th 2015

Studies show that many manufacturing companies still prefer to use traditional marketing techniques such as networking, trade shows and advertising to connect with their clients. However many companies still having misgivings when it comes to social media, believing it has no value in the business to business marketplace.

Traditional marketing definitely has its place and often uses a hard, straight approach to make a sale. Social media on the other hand is more subtle; it likes to entice you in rather than shouting at you.

It is suggested that customers today make 60% of their buying decisions before they have even contacted a manufacturer. They do this by viewing online content about products or companies in which they are interested in. So with this in mind, doesn’t it make sense to build a presence online where they are doing their research?

Now before you rush off and start creating profiles and pages all over the internet, you should start by doing some research and deciding which social media sites will best suit your company goals. Lots of businesses spread themselves too thinly and get overwhelmed with the amount of work required to maintain an active, current and interesting social media profile

Here are some of the main players:

Company blog
This should be filled with interviews, industry news, case studies and FAQs. Your goal here is to create a balance between company-related information and general industry updates and opinions.

LinkedIn
A great way to join groups in your industry and to take part in online discussions, thereby increasing brand visibility. This can be an excellent way to carry out research and make sales contacts.

Facebook
Facebook pages are excellent places to gather together your customers, prospective customers and fans to provide reviews, share opinions, voice concerns and offer feedback on products.

Twitter
Twitter is a fast way to get your message out there.

YouTube
Perfect for showing products in action, or even a factory tour. Don’t worry about professional quality. Today it’s fashionable to use amateur style videos to promote companies and products.


Author profile: Helena Deeney


Having run her own highly successfully ecommerce retail business, Helena’s extensive experience and attention is now focused on making Bluehoop’s client’s businesses more profitable and successful online. Helena is Bluehoop’s expert at pay per click advertising, social media marketing and other online advertising. We are supported by a committed team of specialists to deliver great digital solutions no-matter what your business needs.

Related posts


01

Apr

SEO the key players

What is Social Media...

Social Media in a business context involves interacting with customers by sharing news, offers, videos and images for marketing reasons. Having a strong identit... Read more >

Read the full article

Social Media in a business context involves interacting with customers by sharing news, offers, videos and images for marketing reasons. Having a strong identity in Social Media has become a must for ... Read more >

26

Nov

Christmas is coming

Increasing online Christma...

With Black Friday and Cyber Monday just around the corner, how do you compete with your online competitors and get visitors to buy from you rather than someone ... Read more >

Read the full article

With Black Friday and Cyber Monday just around the corner, how do you compete with your online competitors and get visitors to buy from you rather than someone else? The answer very much depends on at... Read more >

15

Oct

Customer complaint

5 Simple steps to manage c...

Deny everything – admit nothing – blame someone else… not quite what we’d advocate when dealing with a customer complaint. No business, brand or product... Read more >

Read the full article

Deny everything – admit nothing – blame someone else… not quite what we’d advocate when dealing with a customer complaint. No business, brand or product gets everything right all the time and ... Read more >

09

Oct

Jomil logo

Jomil appoints Bluehoop Di...

Stitching up the web Bluehoop Digital Limited has been commissioned to re-design the website of Jomil, a Bradford-based wholesale craft and sewing supplies com... Read more >

Read the full article

Stitching up the web Bluehoop Digital Limited has been commissioned to re-design the website of Jomil, a Bradford-based wholesale craft and sewing supplies company. Jomil have been a leading supplier... Read more >

21

Nov

Still not mobile friendly? - Google's going to penalize your website

Website still not mobile f...

The importance of having a mobile-friendly website has never been so critical. For the past few years it has been increasingly important for your website to be ... Read more >

Read the full article

The importance of having a mobile-friendly website has never been so critical. For the past few years it has been increasingly important for your website to be mobile friendly – so that it looks... Read more >

23

Jun

Tips for website blogs

5 Tips for keeping your we...

A company’s website is one of it’s most  important online marketing tools.  Keeping your website fresh is a key factor in attracting new customers... Read more >

Read the full article

A company’s website is one of it’s most  important online marketing tools.  Keeping your website fresh is a key factor in attracting new customers – and keeping existing ones. Here we ... Read more >