How Remarketing can help your business |

How Remarketing can help your business

Helena Deeney May 8th 2014

What is remarketing?

Remarketing is a way of targeting specific people who have visited your site and showing them relevant ads as they browse around the internet. In fact you have probably been remarketed to yourself, you know, you’ve been looking at some great cycling shoes on Wiggle and now those shoes seem to be following you all around the web.

How does it work?

It’s simple, a piece of code is placed on the pages of your website and every time the site gets a visitor it will drop a browser cookie on their computer. Then when they leave your website and go off to another website which has ads on it, Google will show them a relevant ad based on the pages they have just been looking at on your site, reminding them to go back to your site and make a purchase.

Why use remarketing?

Remarketing is used as a cheaper way of getting visitors to your site to make a purchase and to raise awareness of your brand or services. It’s a powerful way of staying connected to potential customers and reminding them that you are still there when they are ready to make a purchase or buy a service.

Is remarketing right for your business?

Remarketing is perfect for your business if you are looking to increase your level of exposure for products and services at very low costs.

Check out the Remarketing video from Google


Author profile: Helena Deeney


Having run her own highly successfully ecommerce retail business, Helena’s extensive experience and attention is now focused on making Bluehoop’s client’s businesses more profitable and successful online. Helena is Bluehoop’s expert at pay per click advertising, social media marketing and other online advertising. We are supported by a committed team of specialists to deliver great digital solutions no-matter what your business needs.

Related posts


16

Dec

santa-270x198

Keep tabs on Santa this Ch...

Where’s Santa? So, let’s say you’re a jolly fat man in a red and white coat and you want to deliver millions of toys to children on a HUGE long li... Read more >

Read the full article

Where’s Santa? So, let’s say you’re a jolly fat man in a red and white coat and you want to deliver millions of toys to children on a HUGE long list. Your GPS is broken and you’re on a... Read more >

09

Nov

Spectrum Health Website Design

New website for Spectrum C...

We’re delighted to announce the launch of the brand new website we’ve designed for Spectrum Community Health CIC. Spectrum Health is a not for profit organi... Read more >

Read the full article

We’re delighted to announce the launch of the brand new website we’ve designed for Spectrum Community Health CIC. Spectrum Health is a not for profit organisation that delivers a range of communit... Read more >

04

Mar

Social media

Social Media – Is it...

Studies show that many manufacturing companies still prefer to use traditional marketing techniques such as networking, trade shows and advertising to connect w... Read more >

Read the full article

Studies show that many manufacturing companies still prefer to use traditional marketing techniques such as networking, trade shows and advertising to connect with their clients. However many companie... Read more >

21

Nov

Still not mobile friendly? - Google's going to penalize your website

Website still not mobile f...

The importance of having a mobile-friendly website has never been so critical. For the past few years it has been increasingly important for your website to be ... Read more >

Read the full article

The importance of having a mobile-friendly website has never been so critical. For the past few years it has been increasingly important for your website to be mobile friendly – so that it looks... Read more >

29

Apr

It’s not all about t...

Before launching in and tweeting,  it is worth spending some time putting down the foundations to your twitter personality. Profile Image You’ll be asked to ... Read more >

Read the full article

Before launching in and tweeting,  it is worth spending some time putting down the foundations to your twitter personality. Profile Image You’ll be asked to upload an image to represent you.  This... Read more >

09

Oct

Jomil logo

Jomil appoints Bluehoop Di...

Stitching up the web Bluehoop Digital Limited has been commissioned to re-design the website of Jomil, a Bradford-based wholesale craft and sewing supplies com... Read more >

Read the full article

Stitching up the web Bluehoop Digital Limited has been commissioned to re-design the website of Jomil, a Bradford-based wholesale craft and sewing supplies company. Jomil have been a leading supplier... Read more >