Increasing online Christmas sales |

Increasing online Christmas sales

Helena Deeney November 26th 2014

With Black Friday and Cyber Monday just around the corner, how do you compete with your online competitors and get visitors to buy from you rather than someone else?

The answer very much depends on attracting the right visitor to your website, selling the product they desire at the right price and how you treat her or him once they are there.

This is the time to boost your marketing efforts to ensure your business is more visible to potential customers. High impact, short term marketing campaigns are particularly effective over the Christmas period so aim to increase your email marketing frequency, send out regular posts and tweets on social media and either start or amend any pay per click campaigns you might have running.

Once you have attracted a customer it is important to sell the products they desire at the right price and to try and maximise their spending by up-selling and cross selling. It’s all well and good sticking to the RRP however if none of your competitors are then you will be at a disadvantage. So keep your eye on what’s happening with your competitors and try to identify key products to match. It  may also be worth considering undercutting them on certain loss leaders. Up selling and cross selling are simple but hugely effective techniques to use. It’s amazing what the power of suggestion can do!

Christmas is a stressful time for online customers and this is where great customer service comes into its own. There is a huge amount of data available that shows that online shoppers value good customer service as much as price. Poor customer service can not only lose you sales but if shared on social media can leave a big dent in your reputation. So make the Christmas shopping experience with you SPECIAL by offering some extra little touches that will make a busy Christmas shopper’s life so much easier. Make a concerted effort over the Christmas period to be more responsive to customer enquiries and look to increase your email communications with regards to despatch notices and expected delivery dates. It may also be worth considering free delivery and an extension to your returns period. Gift wrapping is a great extra service at this time of year but only offer it if you are sure that it will not take up too much time.

So be bold as Christmas is not just for the big online retailers. With some forward planning, increase marketing effort and canny sales tactics, Christmas can be one of your most profitable times of the year.


Author profile: Helena Deeney


Having run her own highly successfully ecommerce retail business, Helena’s extensive experience and attention is now focused on making Bluehoop’s client’s businesses more profitable and successful online. Helena is Bluehoop’s expert at pay per click advertising, social media marketing and other online advertising. We are supported by a committed team of specialists to deliver great digital solutions no-matter what your business needs.

Related posts


17

Sep

Scottish flag

What impact will Scottish ...

Changing domain names It’s been a long time coming, but Thursday 18th September sees Scotland vote for or against independence.  If the yes vote wins, ... Read more >

Read the full article

Changing domain names It’s been a long time coming, but Thursday 18th September sees Scotland vote for or against independence.  If the yes vote wins, the political and economic pundits are s... Read more >

23

Jun

Tips for website blogs

5 Tips for keeping your we...

A company’s website is one of it’s most  important online marketing tools.  Keeping your website fresh is a key factor in attracting new customers... Read more >

Read the full article

A company’s website is one of it’s most  important online marketing tools.  Keeping your website fresh is a key factor in attracting new customers – and keeping existing ones. Here we ... Read more >

09

Oct

Marsden Packaging website design

Bluehoop Digital helps Mar...

New look website designed for Marsden Packaging Leading packaging company Marsden Packaging has appointed Ilkley-based Bluehoop Digital to re-vamp its online pr... Read more >

Read the full article

New look website designed for Marsden Packaging Leading packaging company Marsden Packaging has appointed Ilkley-based Bluehoop Digital to re-vamp its online presence. Market leaders in contract packa... Read more >

28

Feb

Digital Marketing for Manufacturers

Digital marketing for manu...

Why manufacturers should embrace the internet Advertising and marketing have been with us in the UK since the dawn of the industrial revolution, when manufactur... Read more >

Read the full article

Why manufacturers should embrace the internet Advertising and marketing have been with us in the UK since the dawn of the industrial revolution, when manufacturers recognised the need to create a dema... Read more >

04

Mar

Social media

Social Media – Is it...

Studies show that many manufacturing companies still prefer to use traditional marketing techniques such as networking, trade shows and advertising to connect w... Read more >

Read the full article

Studies show that many manufacturing companies still prefer to use traditional marketing techniques such as networking, trade shows and advertising to connect with their clients. However many companie... Read more >

21

Nov

Still not mobile friendly? - Google's going to penalize your website

Website still not mobile f...

The importance of having a mobile-friendly website has never been so critical. For the past few years it has been increasingly important for your website to be ... Read more >

Read the full article

The importance of having a mobile-friendly website has never been so critical. For the past few years it has been increasingly important for your website to be mobile friendly – so that it looks... Read more >